Helping teams build the factory that builds their software.

I'm Alex Price. I've founded several companies and co-founded and exited Ecologi. Today I run ∞CHPTRS with Annette, a two-person software and product consultancy for seed-to-Series A founders, where I cover engineering and technology.

For years that meant stepping in as the technical lead: setting direction, hiring and unblocking teams, and building the first version of the thing when there was nobody else to do it. Now it means helping teams design, build and run their own software factory: the agent pipeline that does the building, with their people deciding what gets built and what ships.

That experience is the point. A factory without guardrails just ships mistakes faster. Knowing where to put the gates, how much back pressure a team can absorb, and what an agent should never be allowed to do on its own is the difference between a pipeline you trust and one you babysit. Years of running engineering teams and shipping products is what lets me design those guardrails well.

I run a factory of my own across my client work, which is where the ideas on the software factory page come from. Default stack: TypeScript on Bun, PostgreSQL, Railway and Cloudflare, starting from my open-source starter, Billet, so coding agents begin on a base they already understand.

I work with a small number of startups at a time, helping them design, build and run their own software factory. If you're wondering what one could do for your team, or just want to compare notes, get in touch.