I'm a fractional CTO who specialises in engineering himself out of the job.

Hiring a full-time CTO takes months... and often ends up looking like a shotgun marriage. Let's not take your Series A startup down that road.

I'm the alternative.

Alex Price
12+
Years Leading
80+
Team Scaled To
#8
LinkedIn Top UK
18k
B2B Customers

I co-founded and was CTO at Ecologi where we scaled from 3 to 80+ employees, had 18,000 happy B2B customers and ranked #8 in LinkedIn's Top UK Startups 2022. After my exit, I became CTO at Just, taking a pre-alpha concept to production.

Now I help Series A founders build engineering teams that scale.

When to bring me in

Strategic Gaps

You don't have a CTO

  • Tech debt is restricting your velocity
  • Hiring has become a bottleneck
  • You lack a technical roadmap for your next round
Optimising Leadership

You have a CTO

  • They're struggling with the shift from engineer to leader
  • Engineering decisions lack strategic oversight
  • You want to develop them, not replace them

How this works

I don't just advise — I embed.

01

Embedded support

I embed one or two days a week until you're ready to hire permanently.

Strategic OversightLeadership Mentorship
02

Transformation project

Focused three-month engagements covering team structure, hiring, and tech strategy. Then I cleanly hand off to your strengthened team.

Architectural AuditRapid Execution

If you want someone to tell you what you want to hear or move cautiously, I'm not your guy. I work best with founders who are ready for velocity and thrive on direct feedback.

Alex Price in a meeting

"Alex helped me cut through the noise when I was building HelloRevenue. Through regular strategy calls he gave me clear, honest technical guidance that took us from early-stage uncertainty to production readiness. If you're a non-technical founder who needs a technical partner you can trust, Alex is your guy."

Let's scale this thing

Stop firefighting your tech and start building on it.