About Alex

The Backseat CTO.

I co-founded and was CTO at Ecologi where we scaled from 3 to 80+ employees, had 18,000 happy B2B customers and ranked #8 in LinkedIn's Top UK Startups 2022. After my exit, I became CTO at Just, taking a pre-alpha concept to production. Now I'm co-founder at CHPTRS.

I started consulting because I kept seeing the same thing: founders building incredible products with AI, then making technical decisions that would cost them later. They didn't need a full-time CTO. They needed someone who'd been there before to look over their shoulder.

I help founders building with AI make the technical decisions that matter.

"Alex helped me cut through the noise when I was building HelloRevenue. Through regular strategy calls he gave me clear, honest technical guidance that took us from early-stage uncertainty to production readiness. If you're a non-technical founder who needs a technical partner you can trust, Alex is your guy."

Ready to talk?

Email me what you're building. I'll get back to you within 24 hours.

hello@alexprice.dev